downy // wrinkle guard

They say it’s not done, til it’s done with Downy.
I say, it’s not done until I’m wearing my crisp, freshly laundered, wrinkle-free pants at Cannes.

 

smooth science

Q: How do you make R&D sexy?
A: With some pretty lovable scientists working on some smooth smooth science.

We captured the brilliance that went into crafting Downy Wrinkleguard with some “behind the scenes” footage of how it was tested and brought to life.
Goodbye pesky wrinkles.
Hello new love affair with laundry scientists.