cheetos // j balvin
An annual campaign could’ve been just that… until our celeb talent had so much fun (genuinely SO much fun) that they come back for another round of content.
deja tu huella
translation: leave your mark
Every year, Cheetos sponsors a hispanic artist’s fingertips (covered in Cheetle of course) to celebrate how they make their mark in their community and invite entries to the ambassador program to win $25k for their community.
restaurant
In partnership with Goodby, we dropped a 15s spot celebrating J Balvin’s iconic, Cheetle covered fingertips and the difference they’ve made.
social rollout
another round!
J Balvin spent a majority of our Deja shoot day chatting with us about how much he enjoyed the product and our team, so it was no surprise when he came back to us with the desire to drop a fashion collab.
We helped him launch the pieces with our classic Cheetos flair.
