a&w // local celeb meals
In the great (??!) year of 2022, a massive employee shortage occurred across America and, simultaneously, there was an uptick in celebrity meal campaigns.
For A&W, one of the OG midwest fast food franchises, we chose to tackle both the labor crisis and celeb meals, by highlighting A&W’s very own celebs for their annual hiring campaign.
the case study
To celebrate A&W employees and get them on board, we crafted photoshoots that mimicked some of the biggest celeb meals of the past year.
match shots
social
We kicked off our campaign by showing prospective employees that they could rival the Saweeties and Travis Scotts of the world with their own meal at A&W. Because, truth be told, local stardom is just a job application away.
print & in-store
To capture our non-digital audience and the love of the community, we created poster assets and t-shirts to celebrate the local celebs inside whenever someone dropped by the drive thru outside.
